Local man leads Red Kettle Campaign to record success
M.K. French
Farmer Staff Writer
“Ever since I retired back in 2019, I just dedicated my life to helping people,” Gene Heck said, warmly. And help he did. Heck, a dedicated volunteer, led the Salvation Army’s Red Kettle campaign in McKenzie County to remarkable heights this year, securing the second-largest donation total in the entire state of North Dakota. “Last year we didn’t make a whole lot of money,” Heck explained, recalling his motivation to take the reins. “I’ve been with them for two years and just felt that we could do better than we did last year.” And better they did, surpassing their goal and raising a remarkable $41,114.
Heck emphasized the community’s overwhelming support, stating, “We had great support through the community and surrounding businesses, churches and all that.” He also clarified where the generous donations go. “Probably the main thing that people didn’t realize is that 88 percent of the money that’s raised in McKenzie County stays in the county,” he said, highlighting the local impact. Ten percent goes to the district, covering North Dakota and Minnesota, and only two percent goes to international projects.
The funds raised provide vital assistance to local residents in need. “We can help if you can’t afford your medicine, can’t afford your rent,” Heck explained. “If you get evicted, we’ll help you find a place to stay for a few days and try and get you back on your feet.” He detailed the various ways the Salvation Army uses vouchers to assist with necessities like gas, utilities, and even bus tickets out of town. Heck stressed the importance of year-round support. “It goes year to year,” he said. “Our year ends in October, and all the money that I made this year, I have to get rid of before October, because then it starts all over again.”
While the campaign’s success is undeniable, Heck pointed out the ongoing need for volunteers. “Probably the biggest struggle that we have running the Red Kettle campaign is trying to get ringers,” he admitted. “They say that with a bell ringer, you’ll make three to four hundred percent more money than just having that kettle set by itself.” Those interested in volunteering can find information on flyers around town, which will direct them to the Salvation Army’s website.
Heck’s dedication extends beyond the Red Kettle campaign. “I get involved with this, heavily involved with the food pantry, do meals on wheels and all that,” he shared. “So yeah, I enjoy it. It keeps me busy and keeps me out of trouble.” Heck’s dedication is a testament to the power of community spirit, and the warmth of a heart dedicated to helping others.
Visit www.watfordcitynd.com and subscribe to the McKenzie County Farmer today!